Search engine optimization (SEO) is the process of improving the volume or quality of traffic to an specific website from search engines via “Natural/Organic/Unpaid” search results. Typically, the earlier (or higher) a website appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.
In short SEO is basically making any website Search Engine Friendly, so is to communicate with Search Engine and be able to get the higher rank on desirable and relevant keywords.
For Example: I’m trying to make this blog on top rank in Google at “SEO Karachi and SEO Pakistan”.
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